Blog 8 -

In design today there is an ideology of the simplicity of design. Take for example Apple products. The more simple an object is, an ipod, ipad, MacBook, the better it sells. This is no political message behind the design but an idea that the less actual design in the overall make of the object sells it. The apple brand has a wide range of “collectors”, people that must always have the latest iphone or newest product. This creates a large political belief in the overall look upon the label. The label begins to have a cultural outlook where the brand has a culture of its own. Apple products portray the message of modern design, at all times. What I mean by this is the Apple products created over time match the design of that time. The most recent products released appeal to the current market. When looking back through past designs from the company (although the technology is not yet as advanced in later designs) the appeal of the designs are larger and bulkier objects in contrast to the new slim and mostly colourless designs of today.